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Search Engine Optimization

Every successful business has a website, even if their core business is not based online. Why? Because the world wide web is absolutely everywhere – on your desktop computer, on your tablet and on your smartphone. If you want to know anything about anything these days, you go online.

But building and maintaining a successful website is a complex and time-consuming business. It is no longer adequate simply to reproduce your printed materials online and hope that your customers find it, or find it interesting and useful if they do. Apart from publicising your website on your corporate stationery, signage and vehicles, the top way that most new customers are going to find you is through search engines such as Google. These search engines work in a very precise and calculated way and there is a strategy you can use to improve the performance of your website and make sure it is delivered consistently high up the returns in search engines. This strategy is called Search Engine Optimization (SEO).

SEO, in plain terms, is the art of making sure your website is as visible as possible. SEO involves editing your website content and its underlying HTML and other coding to be the best possible match for search engine users' searches. It can be a complex task. Good SEO is based on a clear understanding of how search engines work and having the experience to implement a strategy that is based on sound and accepted principles.

Our Small Business Consulting experts have that knowledge and experience. We can help you maximize the impact of your web presence to ensure you do not miss out on the kinds of new business you can attract online. When people are searching online for the kinds of products or services you offer, you need to be sure your website is the one they find first. Your website is working for you 24/7 – let our expertise help you make sure it's doing the business.


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