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Advanced Sellers Startup Business Package

Consulting services to help you start a small business

Do you have a business idea, but don’t know how to start? Have you always dreamed of starting a business, but don’t have any idea? Do you have a business that needs informative guidelines for further development?

Then Socratic Investments is here to help you. We've been in the business from brainstorming ideas to implementation for quite some time now, and we can exactly help you get the right information you need. With Socratic Investments, we can be your reliable consultant for all your questions. Graphic Designer – need a creative logo? Our team can provide a relevant logo that best suits your online needs. Goal Oriented Entrepreneur – Need help promoting your business' vision? Our well trained entrepreneur is knowledgeable enough when it comes to generating an idea and turning it into a plausible business model. Professional Business Writer – Our writers are experts in convincing people how professional you may sound like through their writings. All your visions will become an ideal write up as though our writers can conveniently provide for you. Client Workroom Manager – For all possible work to be done, it can be well monitored and generated through the hardship our workroom manager possesses as he will have consistent updates for every work. Experienced Business Attorney – Do you have legal questions or issues? If you don’t have any idea in legal business transactions, our attorney can help you with that.

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Legal Establishment of your small business

Choosing the type of business structure that's best for your company is a daunting task.
Socratic Investments wants to help you make the decision. Whether you are in a single operation, have one or more partners, or would want the business to be on its own legal entity, we will outline the structure that is best for you and your company.

Here are a few things to consider when choosing a business organizational structure:
Ask yourself how much protection do you want? Each organizational structure carries a risk in the event of litigation. For example, a corporation offers more protection for the business owner than a sole-proprietorship, but it also carries a lot of formal standard processes and procedures. A partnership spreads the liability around together, but it also means sharing the profits with at least one other owner, not to mention shared responsibility for the actions of all partners, whether you were aware of the other partner's actions or not.

Are you interested in financing from outside? Some business structures are statistically more difficult to finance than others; so if you plan to apply for a business loan or seek private investors, it's important to choose wisely. What type of business do you plan to launch? Some business structures are not allowed in some industries, and other structures are not allowed in certain states. How many owners does the business have? Some business structures have minimum and maximum ownership requirements.

• How does the ownership divided between two or more owners?
• What are the fees involved when choosing a business structure?
• Do you have plans to take your business in public?
• Do you want to be a corporation? If that’s the case, then of what kind it has to be?

These things all demand careful considerations. Not sure where to start? Well, that's why we're here. Socratic Investments has the expertise and knowledge to answer all these questions and help you develop a business structure that meets the needs of your company. From choosing the correct business structure to filing up the required papers; Socratic Investment's team will walk with you through the process step-by-step. So let's get started in building your business' foundation. Contact us! Bring Us an Idea...You'll Leave with a Foundation!

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Strategic Marketing Plan for your small business

It's not enough to start a business with the intention of making money. To start a business and have a chance at any type of success, you have to do your homework through research.
For example, how did you decide what kind of business to start? Did you wake up one morning and decide you wanted to launch a falafel stand? What made you think a falafel stand would be a good idea? Are there other falafel stands in your area? How are they doing? Is there a market for falafel in your area? Does anyone in your area know what falafel is? All those relevant questions must be your guide.

OK – so perhaps instead of falafels, you are starting a bookkeeping service. The same questions apply, and you still need the answers.
If you haven't seriously pondered over these questions, you need Socratic Investments to help you get your marketing house in order. Starting a business is not enough; rather make use of thorough planning.
Your marketing plan is a part of your business objectives; it must specialize on targeting market’s interests.

• It is also necessary to know your competitor’s identity as you orient yourself in the industry.
• The market shares each competitor controls – most markets have at least one major player – we will let you know who this is.
• The strengths and weaknesses of your competition – your competition got to the head of the line somehow, so we will discover by unveiling this. We are also aware that your competitors have their own weaknesses, and that we should know. Your plan for competing – We will put all the information gathered above together and come up with a marketing plan which can be used when you are ready to publicize your business. With our customized marketing plan, you will know who you compete against, and how to best shape your products and its information. Are you ready to start that marketing plan?

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Customized Company Logo

Nike has it’s swoosh.
McDonald’s has the Golden Arches.
Wal-Mart has its Smiley.
What does your logo look like? Does it catch market’s attention?

A business logo is an essential part of the business branding process. There are more in creative logos than matching a piece of clip art with a fancy font. Your logo is seemingly like your calling card – the first impression a potential customer will have for your business. It needs to be as impressive as possible.
Here are some facts to consider:

• Some colors very well represent certain industries.
• Some fonts are best for signage, but not so nice to match in print documents or web pages.
• There may be colors that are favorable to a country, however not so for some other countries.

To elaborate the facts further; our graphic artists can do it conveniently for you.
We can help you design a logo that not only positively and professionally represents your business, but will be memorable and will make a lasting impression.
Our graphic artists will be with you throughout the development of ideas for a business logo that suits your business type and its market. You will then be presented with several logo samples, and you will be able to offer input and opinions on the offered designs. We will strive harder to create the perfect logo for your business. And once that logo is created, it will be ready for your website, your envelopes, and business cards and even for your company letterhead. Are you ready to brand your company with its awesome new logo?

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Company Business Cards, Envelops and company Letterhead

You’ve got a fantastic business plan and your marketing plan is top notch. Now you need a competitive analysis plan.

What is a competitive analysis plan? It's a further breakdown from the information included in your marketing plan. Simply put, this is how you determine what products to offer, and when, and you'll also use it to set prices for your products.

Just like you need a business plan to chart the course for your business, and a marketing plan to know how to handle your competition, you need a competitive analysis plan to determine pricing and production.

Socratic Investments will take current market trends and use them to predict the direction of your company. For example, if you have a group of products you want to sell to customers, we can help you determine which products would have the most success at a particular point in time. This saves on manufacturing costs, since you are only producing the products that are going to offer you the highest return on your investment. As the time-line continues, new products can be introduced, further increasing your productivity and profit.

The analysis plan will also help in choosing pricing points for your products. Each product has a pricing threshold – customers will only pay so much for a product, no matter how much they might like it. Our competitive analysis will help you determine that threshold, and get you as close to it as possible without turning away customers.

Are you ready to choose your products and set your prices?

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Competitive Analysis Plan for starting a small business

You’ve got a fantastic business plan and your marketing plan is top notch. Now you need a competitive analysis plan.

What is a competitive analysis plan? It's a further breakdown from the information included in your marketing plan. Simply put, this is how you determine what products to offer, and when, and you'll also use it to set prices for your products.

Just like you need a business plan to chart the course for your business, and a marketing plan to know how to handle your competition, you need a competitive analysis plan to determine pricing and production.

Socratic Investments will take current market trends and use them to predict the direction of your company. For example, if you have a group of products you want to sell to customers, we can help you determine which products would have the most success at a particular point in time. This saves on manufacturing costs, since you are only producing the products that are going to offer you the highest return on your investment. As the time-line continues, new products can be introduced, further increasing your productivity and profit.

The analysis plan will also help in choosing pricing points for your products. Each product has a pricing threshold – customers will only pay so much for a product, no matter how much they might like it. Our competitive analysis will help you determine that threshold, and get you as close to it as possible without turning away customers.

Are you ready to choose your products and set your prices?

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Customized company Web Design for your small business

Have you always wanted a website for your business, but you have no idea how to go about building one? Have you tried using one of the many online site builders to no avail? Does the idea of learning HTML, CSS or Flash make you break out into a cold sweat?

Well, you can relax, because we have you covered. Socratic Investments will design your business' website, giving you the web presence your business needs. Whether you need a simple website to provide information, or a full-scale e-commerce site for product sales, your website will be the business tool you need. Our Graphic Designer will consult with you from start to finish to ensure your needs are met.

Once you and our Graphic Designer have created your custom logo, it will be incorporated into your website design, so all of your correspondence materials – company letterhead, business cards, envelopes and your website – will build on your brand. We'll include your website address on your letterhead and business cards, as well.
Services include:
• Website building
• Web copy
• Domain name registration
• Search engine optimization (SEO)
• Proper keyword densities
Our Business Writer will ensure that your web copy is snappy, dynamic and search engine friendly. We will also test your website to ensure it loads properly in popular browsers, such as Firefox, Chrome, Opera, Safari and Internet Explorer.

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Creative Writing

Sometimes a business might want to make a point by telling a story. Creative writing is not just for novels and short stories – it is also an effective tool for a business that wants to drive home an important point.

Socratic Investments can help you create the specific scenario you need to get your customers attention and urge them to act. You can quote statistics, trends and estimates in a variety of ways, but for the most part, they won’t hold the average reader’s attention for that long. So, if you have a specific point you want to make, using a creative approach for the presentation could get readers to pay closer attention and absorb everything you need them to. We can also create a spokesperson for your organization. Let this person tell your customers why your product and service is what they want and need. The more interactive your information is, the greater the chances that your visitors will become customers. Also, considering the importance of referrals and word-of-mouth advertising, creating an engaging character or storyline will get people talking and sharing your information with others.

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Implementation Plan

Once your project is ready to launch, you will need a roadmap to track its progress. Socratic Investments will create a detailed implementation plan for your business so you can track your progress. Because even the best created business plan and marketing plans can hit a bump along the way.

The implementation plan will include built-in milestones for product and services roll-outs, as well as income sales projections. The milestones will be based on information generated from your business plan and marketing research. This is why it is important to not skip a step in the business development process – all the pieces fit together to create your business’ plan to be successful. The plan is not written in stone, so there’s no worry that once your plan is in place you are stuck with it. The marketplace can be a fickle place. It’s good to have a plan, but that plan has to be flexible enough to be adjusted for market needs. With an implementation plan from Socratic Investments, you will get the tool you need to move your business forward.

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Neuro Linguistic Programming (NLP)

Neuro linguistic programming or NLP is a process of creating change in a person’s behaviors by altering a person’s mental map. If you are seeking a way to get customers to choose your products and services over the competition, NLP could be a device to help you do that.

Business is all about building relationships with your customers, and that’s another reason some believe NLP is an effective tool for a business. By helping customers see a product or service from several angles, and making sure your product or service appears as the better alternative, you can gain more clients.
Socratic Investments can create a NLP program that you can implement with your sales team so you can achieve your desired outcomes. Whether you want more sales, referrals or just want to build some goodwill with visitors, NLP can help. We have trained staff members that can create a program to suit your needs.

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Press Releases

Your business has a website and a social media plan, but you also need other more traditional avenues to let the public know about announcements such as new products and information about your business. This can be done through press releases which can be submitted to both print and Internet news outlets. Socratic Investments has experienced writers who can write effective press releases to let the world what your business is accomplishing.

The first press release is the most important, because it’s your business’ introduction to the world. It will detail what your business does, who the key management players are and your short and long-term business goals. And the owner’s biography will be included, especially if he will be the face of the company.
Before we launch your business, we will sit down and create a schedule which will include any and all probable product roll-outs, sales and promotions. Then we will create press releases to coincide with your created schedule. And your press releases with be combined with your other marketing tools, such as advertising and social media campaigns. This will allow your business to reach as many current and potential customers as possible.

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User Testing

Once your companies website is done we send 100 user to your site to test for the following:

Does your website look visually appealing? What is the message that they receive when they view your sight?
Do they understand the message that you are trying to convey? What items on your sight are not visually appealing? What is their overall opinion of your site?

We then send you the results and allow you implement all of the suggestions provided or just a few. We then repeat the same steps with 50, 25, 10, & 5 users.
Making changes after each user testing to refine your site until it gets your 100% message across.

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Business Plan

These things all demand careful considerations. Not sure where to start? Well, that's why we're here. Socratic Investments has the expertise and knowledge to answer all these questions and help you develop a business structure that meets the needs of your company.

From choosing the correct business structure to filing up the required papers; Socratic Investment's team will walk with you through the process step-by-step. So let's get started in building your business' foundation. Contact us! Bring Us an Idea...You'll Leave with a Foundation!

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