This is a great question, which most business owners ask all the time. The best way to answer this question is:
I repeat question #2 back to them.
Then I tell them what has happened to me on more than once when dealing with potential clients:
After an email or phone consultation with the client, I don’t hear from them for months. Then one day out of the blue I receive an email that reads:
You were right I did try to do it all by myself, and I have no idea what I am doing. Can you fix my (website, business plan, logo) by tomorrow?